Getting found, earning reviews, answering the phone, and following up. Written for the owner doing the work, not for a marketing department.
Work out whether your Google Business Profile is missing, suspended, or simply not ranking, then fix the right problem in the right order.
There is no magic number. Here is how to benchmark against the businesses you actually compete with, ask without breaking the rules, and answer a bad review.
Your homepage has a few seconds to answer three questions. Here is what must be visible before anyone scrolls, with examples for trades, clinics and shops.
Real numbers for a local business website, what actually drives the price, and the questions that reveal whether two quotes are really comparable.
A practical way to decide where a small budget goes, using your own margins and lead capacity, plus the free work to do before spending anything.
The work you lose to an unanswered phone never appears in your numbers. Here is how to find it in your own call log and what to fix first.
A CRM setup that survives a two-person team: what to track, who owns what, and the routine that stops it becoming another abandoned tool.
Not yet is not a no. Capture the real reason, agree a date, send something useful, and stop cleanly. Includes the rules for email and text follow-up.
How to keep track of members, customers and visitors without treating people like sales leads, and how to choose the tool that fits a small team.
There is no AI trick. Here is what actually decides whether a local business shows up in AI answers, including the technical checks owners keep missing.